Altyn Grafika · 2024
Dotline Korporatiw Şahsyýet
- A' Design Award Altyn Baýragy 2024 in Grafika
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Korporatiw Şahsyýet
Bu şahsyýet ulgamy giňişleýin biznes düzümini we kompaniýanyň garaýşyny döretmekden başlandy — Social Heroes (Sosial Gahrymanlar) — kompaniýanyň garaýşyny onuň müşderilerine, işgärlerine we dalaşgärlerine, şeýle hem pudak bilen baglanyşykly ähli adamlara ylham bermek üçin. Dotline biriniň gündelik durmuşynda kömek üçin gelýän ähli işgärleri gahryman hökmünde görýär. Logotip harplardan döredilen, plaşyny yzyna zyňyp öňe hereket edýän gahrymanyň grafiki nyşany bolup, "dots" (nokatlar) sözünden D + "line" (setir) sözünden L emele gelýär. Dotline 7 biznes kategoriýasyny hödürleýändigi üçin, logotipler her biznes kategoriýasyny şöhlelendirýän 7 reňkli reňk ulgamynda gelýär we asyl marka şrifti bilen ýazylýar.
About the A' Design Award Altyn Baýragy
Dotline Korporatiw Şahsyýet A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Dotline Korporatiw Şahsyýet deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Dotline Korporatiw Şahsyýet güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
