Doraj Design House tarapyndan Borna Sazegan Brendiň Şahsyýeti

Doraj Design House tarapyndan döredilen Borna Sazegan Brendiň Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2025

Borna Sazegan Brendiň Şahsyýeti

dizaýner: Doraj Design House

Müşderi: Doraj Design House

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Borna Sazegan Brendiň Şahsyýeti hakynda

Borna Sazegan — uly gurluşyklar bina edýän kompaniýa üçin döredilen brendiň şahsyýetidir. Şahsyýet, gurluşykda ulanylýan metal gurluşlaryň kesişýän çyzyklaryndan ilham alnyp, çyzyklara esaslanýar. Bu çyzyklar, bina gurluşynyň jikme-jikliklerini görmek bolýan haýwan şekillerini emele getirýär. Her haýwan bir manyny özünde saklaýar: kerkes güýç we çydamlylygy, at tizligi, geýik gözelligi aňladýar, arslan bolsa toparyň öňbaşçysydyr. Reňk palitrasyndaky ýyly we sowuk öwüşginler güýji asudalyk bilen utgaşdyryp beýan edýär. Illýustrasiýalar aýratynlykda ýa-da bütewi görnüşde ulanylyp bilner.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Borna Sazegan Brendiň Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Borna Sazegan Brendiň Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Borna Sazegan Brendiň Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Ölçegler we Gaplama: -
Bellikler: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Önümçilik Tehnologiýasy: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Dizaýn Kynçylygy: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Gözleg: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Ylham: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Taslama Dowamlylygy: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Iş Akymy: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patentler: -
Topar Agzalary: Mohammad Roustaei, Amirhossein Paydar
Surat Awtorlary: -