Feixi Grand View Poster by Feixi Digital Culture and Media

Feixi Grand View Poster by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2024

Feixi Grand View Poster

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Demir Baýragy Winner in Grafika Category

11,683

Verified Award Winner

Verify Award Status for #161167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Feixi Grand View Poster

Feixi Grand View — Hytaýyň Anhui welaýatynyň Feixi etrabynyň ösüşini görkezmek üçin döredilen posterdir. Poster ykdysady ösüşi, medeni mirasy, geografiýany we ýerli durmuşy birnäçe nukdaýnazardan görkezýär. Ýokary aýratynlykly ýerli fotosuratlar esasy wizual elementi emele getirýär, çyzyk elementleri bolsa gözi ykjam ýerleşdiriş arkaly ugrukdyrýar. Gradient öwüşginli ýeke-täk reňk shemasy suratlara çuňluk goşýar. Metin aňsat okalmagy üçin ýazgylanan. Ölçegi 297 x 210 millimetr. Poster Feixi etrabyndaky awtobus duralgasy mahabatlary hem goşmak bilen, onlaýn we açyk giňişlik mediasynda görkezildi.

The Recognition

About the A' Design Award Demir Baýragy

Feixi Grand View Poster A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Feixi Grand View Poster uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Feixi Grand View Poster jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu