Hwg Campus Lu Ýol Görkeziji Ulgam by Thomas Geissert

Hwg Campus Lu Ýol Görkeziji Ulgam by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2025

Hwg Campus Lu Ýol Görkeziji Ulgam

by Thomas Geissert

Client: Teamgeissert

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Colors

The Design

About Hwg Campus Lu Ýol Görkeziji Ulgam

Maksady özüne mahsus şahsyýeti we özboluşlylygy bolan ulgam döretmekdi. Şoňa görä-de, bellik we maglumat ulgamy aýdyň dizaýn diline eýe bolup, täze binanyň binagärlik elementlerini öz içine alýar. Reňk konsepsiýasy ugur almany aňsatlaşdyrýar. Ol talyplary daşarda (awtoulag duralgasy, şäheriçe) garşylaýar we maglumat berýär, giriş gapylaryna ýolbaşçylyk edýär we binalaryň içinde zerur bölümlere we desgalara ýetirýär. Esasy ünsi okalmaklyk, elýeterlilik we ykrar edilmä gönükdirilendir. Gysga möhletli tendensiýalara däl-de, görnüşi we materiallary boýunça çydamly çözgüt işlenip taýýarlanyldy.

The Recognition

About the A' Design Award Bürünç Baýragy

Hwg Campus Lu Ýol Görkeziji Ulgam A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hwg Campus Lu Ýol Görkeziji Ulgam uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hwg Campus Lu Ýol Görkeziji Ulgam zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT