Responsive Spaces tarapyndan Nexus Giňişlikli Marka Tejribesi

Responsive Spaces tarapyndan döredilen Nexus Giňişlikli Marka Tejribesi dizaýny Interfeýs, Özara Täsir we Ulanyjy Tejribesi Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirInterfeýs· 2025

Nexus Giňişlikli Marka Tejribesi

dizaýner: Responsive Spaces

Müşderi: DC Tower

Interfeýs Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Nexus Giňişlikli Marka Tejribesi hakynda

Awstriýanyň iň belent binasy bolan Wenanyň DC Tower-iniň içinde, merkezi ýerde, Responsive Spaces diňiň gymmatlyklaryny başdan geçirmek üçin marka giňişligini döretdi: Nexus dynç almak, baglanyşmak we täzeden baglanyşmak üçin ýer hödürleýär. Bu media gurnaması sanly maglumat, ses we yşyk ulanyp, myhmanlary wizual taýdan güýçli syýahata alyp gidýär we olary emosional taýdan binanyň ruhy bilen baglanyşdyrýar. Goşmaça duýgur interfeýs myhmanlara hemme zady özbaşdak öwrenmäge mümkinçilik berýär. Sanly mazmun görkezilende, reňk kodly we wagt sinhronlaşdyrylan yşyk nagyşlary otagy doldurýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Nexus Giňişlikli Marka Tejribesi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Nexus Giňişlikli Marka Tejribesi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Nexus Giňişlikli Marka Tejribesi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Ölçegler we Gaplama: The room as the size of approximately 3 meters in width and 12 meters in length
Bellikler: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Önümçilik Tehnologiýasy: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Dizaýn Kynçylygy: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Gözleg: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Ylham: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Taslama Dowamlylygy: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Iş Akymy: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patentler: none
Topar Agzalary: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Surat Awtorlary: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ