High Mountains Flowing Water Sergi Wizual Aýdyňlygy by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Sergi Wizual Aýdyňlygy by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2025

High Mountains Flowing Water Sergi Wizual Aýdyňlygy

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award Kümüş Baýragy Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About High Mountains Flowing Water Sergi Wizual Aýdyňlygy

Belent Daglar Akýan Suw — hytaý we italýan sungatynyň sergisi üçin döredilen plakat we wizual aýdyňlyk taslamasydyr. Dizaýn medeni alyş-çalşygy beýan etmek üçin Gündogar we Günbatar elementlerini utgaşdyrýar. Dag we suw manysyny berýän hytaý ieroglifleri iňlis harplary bilen bir akgynly hatdatlyk hereketinde birleşdirilýär, M we W harplary bolsa rim sütünini ýada salýan şekili emele getirýär. Gyzyl, ak we ýaşyl reňkleriň palitrasy Italiýanyň baýdagyna salgylanýar. Serginiň ady, senesi we geçirilýän ýeri çalt tanalmagy üçin has uly şriftde ýerleşdirilendir. Sumkalar, ýelpewaçlar we işgärleriň nyşanlary hem şol bir wizual dizaýny paýlaşýar.

The Recognition

About the A' Design Award Kümüş Baýragy

High Mountains Flowing Water Sergi Wizual Aýdyňlygy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. High Mountains Flowing Water Sergi Wizual Aýdyňlygy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. High Mountains Flowing Water Sergi Wizual Aýdyňlygy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release