Al Mar Suites Logotip by Anna Paula Martinelli

Al Mar Suites Logotip by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2025

Al Mar Suites Logotip

by Anna Paula Martinelli

Client: Anna Martinelli

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #163387

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Al Mar Suites Logotip

Al Mar Suites logotipi Braziliýada ýerleşýän bu butik myhmanhananыň durnuklylygyny, döwrebaplygyны we ýönekeýligini beýan edýär. Göni we häzirki zaman çyzyklary myhmanhananыň binagärligine gabat gelýär we deňziň tolkunlaryna salgylanýan organiki dizaýn bilen bilelikde, bu logotip arassa, aç-açan we Braziliýanyň bu kenarynыň rahatlyk we ýeңillik duýgusyny täsirli ýetirýär. Gum reňki hem daşky gurşawa yşarat etmek we myhmanhananыň ähli bezeg we estetik elementlerine laýyk gelmek üçin saýlandy.

The Recognition

About the A' Design Award Demir Baýragy

Al Mar Suites Logotip A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Al Mar Suites Logotip uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Al Mar Suites Logotip jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging: Logo Development, applicable to any material.
Tags: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members: Anna Martinelli
Image Credits: Photos Al Mar Suites