Xiaoming Meng and Xueke Fang tarapyndan Meet in Arcadia Marka Şaýat Dizaýny

Xiaoming Meng and Xueke Fang tarapyndan döredilen Meet in Arcadia Marka Şaýat Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2025

Meet in Arcadia Marka Şaýat Dizaýny

dizaýner: Xiaoming Meng and Xueke Fang

Müşderi: China Social Entrepreneur Foundation

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

11,433

Tassyklanan Baýrak Ýeňijisi

#164726 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Meet in Arcadia Marka Şaýat Dizaýny hakynda

“Meet in Arcadia” Hytaýyň Guýjou welaýatynyň Lungtang obasyndaky oba galkynyş taslamasy üçin döredilen marka şaýat dizaýnydyr. Logotip hytaý dilindäki “gözellik” manysyny berýän ýazgydan ylham alýar. Terraslanan tüwi meýdanlary minimalistik we abstrakt görnüşde çekilendir. Meýdanlaryň üstünde bolsa, Miao obasynyň jaýlarynyň abstrakt şekilleri ýazgynyň çyzgylary bilen utgaşdyrylyp, çyzgylaryň biri üçek şekiline öwrülýär. Bu şaýat oba syýahatçylygyny ýerli esasy pudak hökmünde goldaýar. Dizaýnyň maksady ýerli medeniýeti görkezmek we oba ýaşaýjylarynyň marka gurluşygyna gatnaşmagyna ýardam bermekdir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Meet in Arcadia Marka Şaýat Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Meet in Arcadia Marka Şaýat Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Meet in Arcadia Marka Şaýat Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Ölçegler we Gaplama: Height 594mm x Width 420mm
Bellikler: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Önümçilik Tehnologiýasy: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Dizaýn Kynçylygy: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Gözleg: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Ylham: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Taslama Dowamlylygy: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Iş Akymy: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentler: Logo (2022) China Social Entrepreneur Foundation
Topar Agzalary: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Surat Awtorlary: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]