Miniso Land Söwda by Xiang Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Altyn Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

AltynIçki Bezeg· 2025

Miniso Land Söwda

by Xiang Li

A' Design Award Altyn Baýragy Winner in Içki Bezeg Category

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Verified Award Winner
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Colors

The Design

About Miniso Land Söwda

Miniso Land-yň üç gatly giňişliginde alty esasy zona we dürli IP dünýälerinden ýetmişden gowrak görnüşli bilelikde brendlenen önümler bar. Dizaýner dürli ýagdaý zonalaryny döretmek arkaly kategoriýa dürlüliginiň we giňişlikden peýdalanmagyň netijeliliginiň birleşmesine ýetýär, şeýlelik bilen adaty gaýtalanýan söwda tejribesiniň getirip biljek içgynlylygyndan gaça durýar. Gülgüne köpürjikleriň içindäki ýaly görünýän kör guty zonasyndan başlap, montaj wizual effekti bolan giňişleýin zona, tebigatyň dürli duýgularyny berýän haýwanat we ys zonalary arkaly erteki dünýäsine giren ýaly duýulýan plýuş zonasyna çenli.

The Recognition

About the A' Design Award Altyn Baýragy

Miniso Land Söwda A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Miniso Land Söwda deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Miniso Land Söwda güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

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