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Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.


BürünçIçki Bezeg· 2025

Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri

by PepsiCo Design and Innovation

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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The Design

About Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri

Kitap Teksti: Pepsi Diner Milan 2024 Milanda wagtlaýyn marka giňişligi hökmünde döredilen pop-up naharhana interýeridir. Dizaýn Nýu-Ýork naharhana konsepsiýasyny Ýewropa alyp gelýär, bu naharhananyň Amerikanyň Birleşen Ştatlarynyň daşynda ilkinji işe girizilmegidir. Interýerde täze Pepsi logotipi we wizual şahsyýet ulgamy ulanylýar. Giňişligiň içinde futbol we aýdym-saz ýaly italýan pop medeniýetine degişli salgylanmalar ulanylýar, myhmanlar üçin italýan meşhurlary bilen bilelikde çäreler guraldy. Maksat, marka hekaýasyna ýerli medeniýeti goşmak arkaly ýewropaly diňleýjiler bilen aragatnaşyk gurmakdy.

The Recognition

About the A' Design Award Bürünç Baýragy

Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pepsi Diner Milan 2024 Esasy Funksiýa: Pop-Up Naharhana Interýeri zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration
The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

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