Lays Deep Ridged Spicy Flavor Lto 2024 Ýarym Iýmit Gaby by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Ýarym Iýmit Gaby
by PepsiCo Design and Innovation
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #169613
The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Ýarym Iýmit Gaby
Lay's Deep Ridged Ýiti Tagam - Hytaýda satylýan iki sany çäkli goýberilen ýiti tagamly iýmitler - Ýiti Otlukeşdäk we Ýiti Sasyk Tofu üçin döredilen gap dizaýnydyr. Gap, rahat iýmit arakesmesini gözleýän ýaş sarp edijilere ýetmek üçin döredildi. Batyrgaý we energiýaly wizual şekiller ýiti tagamy aýdyň görkezýär. Dizaýnyň merkezinde oýunjaň agyz şekili ýerleşdirilipdir. Dinamiki iýmit suratlary iki tagamy hem doly güýjünde görkezýär. Netijede, çäkli goýberilen önümler toplumyna janly we ýeňil tanalýan şahsyýet berildi.
The Recognition
About the A' Design Award Bürünç Baýragy
Lays Deep Ridged Spicy Flavor Lto 2024 Ýarym Iýmit Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lays Deep Ridged Spicy Flavor Lto 2024 Ýarym Iýmit Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lays Deep Ridged Spicy Flavor Lto 2024 Ýarym Iýmit Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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