LMNT Company tarapyndan Namuh Investment Rebranding Marka Şahsyýeti Dizaýny

LMNT Company tarapyndan döredilen Namuh Investment Rebranding Marka Şahsyýeti Dizaýny dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçMahabat· 2025

Namuh Investment Rebranding Marka Şahsyýeti Dizaýny

dizaýner: LMNT Company

Müşderi: LMNT Company

Mahabat Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#170399 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Namuh Investment Rebranding Marka Şahsyýeti Dizaýny hakynda

Namuh Investment Rebranding - müňýyllyk nesil (Millennials) we Z nesli (Gen Z) üçin niýetlenen maýa goýum platformasy üçin döredilen marka şahsyýeti dizaýnydyr. Bu täzeden markalaşdyrma platformany paýnama söwdasyndan aňryda, maýa goýum arkaly şahsy ösüşe tarap süýşürýär. Gapy motiwine esaslanýan dizaýn ulgamy täze mümkinçilikleri alamatlandyrýar we müşderi bilen aragatnaşyk nokatlarynyň ählisinde yzygiderli ulanylýar. Hyýaly illýustrasiýalar maýa goýumy düşnükli we elýeterli hökmünde görkezýär. Daily Shift konsepsiýasy gündelik çykdajylary geljege gönükdirilen maýa goýumlara öwürmäge itergi berýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Namuh Investment Rebranding Marka Şahsyýeti Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Namuh Investment Rebranding Marka Şahsyýeti Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Namuh Investment Rebranding Marka Şahsyýeti Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Ölçegler we Gaplama: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Bellikler: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Önümçilik Tehnologiýasy: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Dizaýn Kynçylygy: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Gözleg: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Ylham: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Taslama Dowamlylygy: Seoul, Republic of Korea
Iş Akymy: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Topar Agzalary: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Surat Awtorlary: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.