Heyday Center Korporatiw Kimlik by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
DemirGrafika· 2025
Heyday Center Korporatiw Kimlik
Client: HEYDAY Center
A' Design Award Demir Baýragy Winner in Grafika Category
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The Design
About Heyday Center Korporatiw Kimlik
Heyday Center sport öndürijiligi, reabilitasiýa we daşary ýurtda okuw goldaw hyzmatlaryny hödürleýän okuw merkezi üçin döredilen korporatiw kimlikdir. Logotip ýokary galýan baýdak şeklinde şekillendirilip, bu forma yzygiderli ösüş we özüňi kämilleşdirmegi aňladýar. "H" harpy pozitiw we negatiw görnüşde ýerleşdirilen bir sanynyň iki simmetrik şekilinden gurlup, iň ýokary derejä ýetmegi aňladýar. Esasy reňk hökmünde akyl-paýhas, professionallyk we asudalygy beýan etmek üçin gök reňk ulanylýar. Kimlik merkeziň maglumat esasly usulyny özünde jemleýär.
The Recognition
About the A' Design Award Demir Baýragy
Heyday Center Korporatiw Kimlik A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Heyday Center Korporatiw Kimlik uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Heyday Center Korporatiw Kimlik jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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