House of Smaragd Adwent Gutujygy by Rilind Hoxha and Haris Murich

House of Smaragd Adwent Gutujygy by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Sowgatlyk Dizaýny Competition Category.

BürünçSowgatlyk· 2025

House of Smaragd Adwent Gutujygy

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award Bürünç Baýragy Winner in Sowgatlyk Category

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Colors

The Design

About House of Smaragd Adwent Gutujygy

House of Smaragd Adwent Sennamasy ekologik kagyzyň we durnukly materiallaryň esasynda ýasalan, gaýtadan ulanmak üçin niýetlenen gurluşly hasaplaýyş gutusydyr. Ol aýratyn bölümlerde goralýan, her biri aýratynlykda gaplanan dört sany şaý-sepe önümini öz içine alýar. Gaplama gaýtadan işlenip we ulanylýp bilýär, şeýlelik bilen daşky gurşawa täsiri azaldýar. Gutusynyň dizaýny her bir bölüme gözegçilikli giriş mümkinçiligini berýär, bu bolsa harytlary gorap saklamak bilen birlikde geň galdyryjylyk elementini saklaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

House of Smaragd Adwent Gutujygy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. House of Smaragd Adwent Gutujygy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. House of Smaragd Adwent Gutujygy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov