D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny by Olha Takhtarova

D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2025

D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny

by Olha Takhtarova

Client: Sot B&d

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #172246

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny

Kitap Teksti: D'Caramel Patisserie konditer dükany üçin döredilen marka şahsyýeti we gaplama dizaýnydyr. Ulgam logotipi, elde çekilen illýustrasiýalary, nagyşlary we üç ölçegdäki gutulary öz içine alýar. Ýumşak pastel reňkler we desertleriň hem-de botaniki motifleriň jikme-jik çyzgylary önümleriň el bilen ýasalan häsiýetini beýan edýär. Ýerli salgylanma hökmünde Tehasyň bluebonnet gülüni goşuldy. Gutular premium kartondan, ofset çap usuly bilen we mat ýüzli edilip ýasalýar. Takyk kesiş tehnologiýasy ýönekeý ýygnamaga we döwülmäge ýykgyn edýän konditer önümlerini goramaga mümkinçilik berýär.

The Recognition

About the A' Design Award Bürünç Baýragy

D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. D'Caramel Patisserie Esasy Funksiýasy: Marka Şahsyýeti, Gaplama Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.