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Arch Avery Brend Şahsyýeti by Dip Mad Creative Studio

Arch Avery Brend Şahsyýeti by Dip Mad Creative Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.


BürünçGrafika· 2026

Arch Avery Brend Şahsyýeti

by Dip Mad Creative Studio

Client: Arch Avery

A' Design Award Bürünç Baýragy Winner in Grafika Category

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The Design

About Arch Avery Brend Şahsyýeti

Arch Avery, deri idegi gurallaryny öndürýän marka üçin döredilen brend şahsyýetidir. Logotip batyrgaý tipografiýany gyşyk serif bilen birleşdirýär we iki sany A harpynyň görnüşleri iňňäniň ujy ýaly ýiti görünmek üçin şekillendirilendir. Deri idegine işjeň çemeleşmäni beýan etmek üçin esasy reňk hökmünde mämişi reňk ulanylýar. Şahsyýet, çykyk we oýuk nagyşlar (embossing we debossing) bilen kagyz guty gaplamasyna ulanylýar. Üçburç alýumin garyndysyndan ýasalan saklaýjy hem dizaýnyň bir bölegi bolup, CNC tehnologiýasy bilen ýonulyp ýasalandyr. Saklaýjy titan gara nokat aýyryjyny dik ýagdaýda saklaýar we onuň 0,2 mm iňňe ujuny gorap saklaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Arch Avery Brend Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Arch Avery Brend Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Arch Avery Brend Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
Dimensions & Packaging
Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing

Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium

Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface
Tags
skincare, branding, typography, photography, identity, design, packaging
Production Technology
A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
Design Challenge
Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
Research
Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
Inspiration
Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
Project Duration
The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
Operation Flow
The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
Patents
Patent Filing in Progress
Team Members
Dip Mad (Branding Strategy)
Arch Avery (Client)
Image Credits
Photography/ Cinematography: LeoLiu Photography

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