Si Shengsheng Magnit sowgat toplumy by Peng Gao, Mian Wu and Yixuan Wu

Si Shengsheng Magnit sowgat toplumy by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Demir Baýragy in Sowgatlyk Dizaýny Competition Category.

DemirSowgatlyk· 2026

Si Shengsheng Magnit sowgat toplumy

by Peng Gao, Mian Wu and Yixuan Wu

Client: The China Media Group Spring Festival Gala

A' Design Award Demir Baýragy Winner in Sowgatlyk Category

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Colors

The Design

About Si Shengsheng Magnit sowgat toplumy

Si Şengşeng — Hytaý Bahar baýramy we Ýylan ýyly üçin döredilen magnit sowgat toplumydyr. Toplumda dört sany holodilnik magniti bar we her biri bagt, baýlyk we tagamly naharyň şatlygy ýaly aýratyn bir arzuw-dilegi göterýär. Hytaý medeniýetinde ýylan gyş ukusyna gitmek we hamyny täzelemek ýaly tebigy döwürleri arkaly täzelenişi we dowamlylygy aňladýar. Bu dizaýn ýylany rowaçlygyň däp bolan nyşany bolan ruýi bilen birleşdirip, gorkulýan jandary mähirli maskota öwürýär. Magnitleri islendik magnitli ýüze ýelmäp, erkin ýerleşdirip bolýar.

The Recognition

About the A' Design Award Demir Baýragy

Si Shengsheng Magnit sowgat toplumy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Si Shengsheng Magnit sowgat toplumy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Si Shengsheng Magnit sowgat toplumy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions & Packaging: 250*250*30
Tags: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Production Technology: CNC,Stamping manufacturing, Epoxy resin coating
Design Challenge: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Research: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiration: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Project Duration: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Operation Flow: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Team Members: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Image Credits: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025