Parzin Brand Brend Identifikasiýasy by Hangzhou Re Der Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2026

Parzin Brand Brend Identifikasiýasy

by Hangzhou Re Der Design Co., Ltd.

Client: Shanghai Dimou Industrial Co., Ltd

A' Design Award Bürünç Baýragy Winner in Grafika Category

6,892

Verified Award Winner

Verify Award Status for #176933

View at A' Design Award Press Release Award Badge

Colors

The Design

About Parzin Brand Brend Identifikasiýasy

Parzin Brend äýnek brendi üçin döredilen wizual identifikasiýadyr. Logotip tegelek äýneklerden we P baş harpyndan ylham alnan goşa tegelek gurluşyna esaslanýar. Çep tegelek çuňluk goşmak üçin azajyk gyşarýar, sag tegelek bolsa P harpynyň egrisini emele getirip, gün äýnekleriniň we optiki äýnekleriň gapdal görnüşini ýada salýan üç ölçegli effekt döredýär. Ýyly toprak çal reňki esasy ton hökmünde, ýokary doýgunlykly tokaý ýaşyl reňki bolsa tapawutlandyryjy reňk hökmünde ulanylýar. Tegelek we oval formalar lazer bilen nagyşlamak, gyzgyn möhürlemek, relýef basmak we oýup ýazmak arkaly ähli galtaşyk nokatlarynda ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Parzin Brand Brend Identifikasiýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Parzin Brand Brend Identifikasiýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Parzin Brand Brend Identifikasiýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Dimensions & Packaging: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Tags: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Production Technology: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Design Challenge: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Research: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Inspiration: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Project Duration: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Operation Flow: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Team Members: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen