Huy Nguyen Tran tarapyndan Huong Incense Marka Şahsyýeti, Gaplama Dizaýny

Huy Nguyen Tran tarapyndan döredilen Huong Incense Marka Şahsyýeti, Gaplama Dizaýny dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçMahabat· 2026

Huong Incense Marka Şahsyýeti, Gaplama Dizaýny

dizaýner: Huy Nguyen Tran

Müşderi: Huong

Mahabat Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

7,716

Tassyklanan Baýrak Ýeňijisi

#178292 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Huong Incense Marka Şahsyýeti, Gaplama Dizaýny hakynda

Huong — häzirki zaman wýetnam ýakymly ysly tütetgi markasy üçin marka we gaplama taslamasydyr. Dizaýn ata-babalara hormat goýmak däbini ýaş nesiller üçin rahat duýgy ritualy hökmünde täzeden şöhlelendirýär. Reňkler Bäş Elemente esaslanýar, gaplamanyň gurluşy bolsa Alty Sazlaşykdan we adaty üç bölümli öýden gelip çykýar. Toplumda altyburçly esasy guty, alty sany içki tütetgi gutusy, iki sany tütetgi saklaýjy we çap edilen materiallar bar. Gap atly hemra web-sahypasy şol bir wizual ulgamy giňeldip, myhmanlara öz kölegelerinden emele gelen ata-babalaryň siluetleri bilen özara täsirleşmäge mümkinçilik berýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Huong Incense Marka Şahsyýeti, Gaplama Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Huong Incense Marka Şahsyýeti, Gaplama Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Huong Incense Marka Şahsyýeti, Gaplama Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Ölçegler we Gaplama: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Bellikler: Renovative, Original, Respect, Nostalgic, Mythical
Önümçilik Tehnologiýasy: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Dizaýn Kynçylygy: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Gözleg: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Ylham: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Taslama Dowamlylygy: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Iş Akymy: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Topar Agzalary: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh