Vitto Esasy wezipe: Marka şahsyýeti by Atlante Srl

Vitto Esasy wezipe: Marka şahsyýeti by Atlante Srl is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

KümüşMahabat· 2026

Vitto Esasy wezipe: Marka şahsyýeti

by Atlante Srl

Client: Atlante Srl

A' Design Award Kümüş Baýragy Winner in Mahabat Category

15,375

Verified Award Winner

Verify Award Status for #178827

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitto Esasy wezipe: Marka şahsyýeti

Kitap teksti: Vitto, Beýik Britaniýa bazary üçin döwrebap wizual çemeleşme bilen işlenip düzülen italýan iýmit markasydyr. Dizaýn bilkastlaýyn italýan iýmit brendinginde umumy bolan oba we adaty kodlardan daşlaşýar. Munuň ýerine, energiýany, oýunlylygy we duýgy mähirliligini beýan etmek üçin janly reňk, ýönekeýleşdirilen suratlandyrma we aýdyň tipografiýany ulanyp, gündelik ulanyş üçin döwrebap we elýeterli şahsyýet döredýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Vitto Esasy wezipe: Marka şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Vitto Esasy wezipe: Marka şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Vitto Esasy wezipe: Marka şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Tags: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Design Challenge: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Research: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiration: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Project Duration: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Operation Flow: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patents: Trademark 2023 Atlante Srl