Sinopec Charging Station Marka Şahsyýeti by Guangzhou Ace

Sinopec Charging Station Marka Şahsyýeti by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

BürünçMahabat· 2026

Sinopec Charging Station Marka Şahsyýeti

by Guangzhou Ace

Client: Sinochem

A' Design Award Bürünç Baýragy Winner in Mahabat Category

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Verified Award Winner
Verify Award Status for #179976

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinopec Charging Station Marka Şahsyýeti

Sinopec Zarýad Beriş Stansiýasy elektrik ulaglary üçin zarýad beriş stansiýalarynyň marka şahsyýet ulgamydyr. Logotip pion gülüniň nagşyndan ylham alyp, gunçanyň, ýapragyň we çyrmaşygyň ösüş yzygiderliligini zarýad beriji wilkanyň silueti görnüşine öwürýär. Gökden ýaşyla geçýän gradiýent korporasiýanyň adaty reňk sazlaşygyny gaýtadan dikeldilýän energiýa bilen baglanyşdyrýar. Ýönekeýleşdirilen görnüş 50 metre çenli aralykdan hem aýdyň okalýar. Ýaprak we çyrmaşyk şekilleri myhmanlara ýol görkezýän ýerüsti bellikler hökmünde-de ulanylýar. Ulgam nyşan belgilerini, sanly interfeýsleri, zarýad berijileriň dizaýnyny we çap edilen materiallary öz içine alýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Sinopec Charging Station Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sinopec Charging Station Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sinopec Charging Station Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensions & Packaging: Page size 285 mm x 210 mm
242 pages
Tags: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Production Technology: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Design Challenge: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Research: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiration: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Project Duration: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Operation Flow: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Team Members: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun