Hayato Itakura tarapyndan Mobility Future Within Reach Brend Kommunikasiýasy

Hayato Itakura tarapyndan döredilen Mobility Future Within Reach Brend Kommunikasiýasy dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşMahabat· 2026

Mobility Future Within Reach Brend Kommunikasiýasy

dizaýner: Hayato Itakura

Müşderi: tacto Inc.

Mahabat Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Dizaýn

Mobility Future Within Reach Brend Kommunikasiýasy hakynda

Mobility Future Within Reach — geljekki hereketlilik baradaky bilim beriji gezelenç çäresi üçin döredilen brend kommunikasiýa maksatnamasydyr. Onuň merkezi bölegi beýikligi 1030 mm, ini 1456 mm we çuňlugy 500 mm bolan, Fine Flute kartonyndan ýasalan uly dioramadyr. Her bölek lazer bilen kesilip, soňra el bilen ýygnaldy. Interaktiw mehanizmler ulaglary hereket etdirýär, binalary yşyklandyrýar we şäheri yşyk, ses hem-de hereket arkaly jogap berýän ýaly edip görkezýär. Gaýtadan işlenip bilinýän material durnuklylyk temasyny goldaýar we çagalara oýun arkaly geljekki hereketliligi göz öňüne getirmäge kömek edýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Mobility Future Within Reach Brend Kommunikasiýasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Mobility Future Within Reach Brend Kommunikasiýasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Mobility Future Within Reach Brend Kommunikasiýasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Ölçegler we Gaplama: Diorama
H1,030mm W1,456mm D500mm
Bellikler: Integrated Creative, VI, Diorama, Web, Graphic Design
Önümçilik Tehnologiýasy: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Ylham: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Taslama Dowamlylygy: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Iş Akymy: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Topar Agzalary: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Surat Awtorlary: Masato Ishibashi / Photography
moi. / Illustration