Cansu Dagbagli Ferreira tarapyndan Zona Esasy wezipe: Marka döretmek we gaplama

Cansu Dagbagli Ferreira tarapyndan döredilen Zona Esasy wezipe: Marka döretmek we gaplama dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşMahabat· 2026

Zona Esasy wezipe: Marka döretmek we gaplama

dizaýner: Cansu Dagbagli Ferreira

Müşderi: Cansu Ferreira

Mahabat Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Dizaýn

Zona Esasy wezipe: Marka döretmek we gaplama hakynda

Kitap teksti: Zona — Angolanyň ilkinji gaty selzeri bolup, ýerli mirasy häzirki zaman estetikasy bilen baglanyşdyrýar we Huambo çeşmelerinden hem-de Okawango derýasyndan ylham alan marka şahsyýetine eýedir. Dizaýn ünsi çekmek üçin monohromatik miwe esasly reňk palitralaryny we geometrik nyşanlary ulanýan häzirki zaman, batyrgaý estetika gönükdirilendir. Ýörite logotipde gizlenen suw syçramasy bolup, durmuşyň manysyny we derýalaryň akymyny aňladýar. Janly reňkleri arassa, ak esasly ýerleşdiriş bilen birleşdirip, Zona ýaş, dizaýn öňdebaryjy nukdaýnazardan öz gelip çykyşyny şöhratlandyrýan täze, ruhlandyryjy wizual tejribäni hödürleýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Zona Esasy wezipe: Marka döretmek we gaplama A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Zona Esasy wezipe: Marka döretmek we gaplama ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Zona Esasy wezipe: Marka döretmek we gaplama köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Ölçegler we Gaplama: Aluminium 330 ml drink cans
Bellikler: drink, alcohol, colorful, cocktail, angola, fruits
Önümçilik Tehnologiýasy: Design printed directly on the cans with Pantone system inks.
Dizaýn Kynçylygy: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Gözleg: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Ylham: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Taslama Dowamlylygy: 6 months, Angola, USA and France
Iş Akymy: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.