Yao Wu tarapyndan döredilen Taoxichuan Golýazma Illýustrasiýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.
BürünçGrafika· 2026
Taoxichuan Golýazma Illýustrasiýasy
dizaýner: Yao Wu
Müşderi: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi
Tassyklanan Baýrak Ýeňijisi
#182359 üçin Baýrak Ýagdaýyny BarlaňDizaýn
Taoxichuan Golýazma Illýustrasiýasy hakynda
Taoxichuan, Jingdezhen şäherindäki keramika medeniýeti etraby üçin döredilen golýazma görnüşli illýustrasiýadyr. Bu illýustrasiýa farforyň 600 ýyllyk taryhyny we etrabyň ösüşini bir üznüksiz kompozisiýada görkezýär. Tekiz surat stili we açyk reňkler ösümlikleriň, farforyň we adam şekilleriniň biri-birine garyşýan fantastik farfor tokaýyny döredýär. Ýol boýunça üç sany asyl gahryman — Küre Hudaýy, Şerap Hudaýy we Deňiz Hudaýy peýda bolýar. Wektor eseri çeýe kesip almak üçin gatlaklara bölünen we CMYK hem-de RGB formatlarynyň ikisinde-de taýýarlanan. Golýazma şeýle hem myhmanlara ýol görkezýän hekaýat kartasy hökmünde hyzmat edýär.
Ykrar etme
A' Design Award Bürünç Baýragy hakynda
Taoxichuan Golýazma Illýustrasiýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Taoxichuan Golýazma Illýustrasiýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Taoxichuan Golýazma Illýustrasiýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Dizaýnyň sahna arkasy
Metbugat toplumy
Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.
- Üýtgeşik Aýratynlyklar
- The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
- Ölçegler we Gaplama
- Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
- Bellikler
- Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
- Önümçilik Tehnologiýasy
- The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
- Dizaýn Kynçylygy
- It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
- Gözleg
- Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
- Ylham
- This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
- Taslama Dowamlylygy
- The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
- Iş Akymy
- The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
- Patentler
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- Topar Agzalary
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- Surat Awtorlary
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