Hsinchu Scroll Interaktiw Instalýasiýa by Shyang Wang

Hsinchu Scroll Interaktiw Instalýasiýa by Shyang Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Gurnama Dizaýny Competition Category.

BürünçGurnama· 2026

Hsinchu Scroll Interaktiw Instalýasiýa

by Shyang Wang

Client: Cultural Affairs Bureau of Hsinchu City

A' Design Award Bürünç Baýragy Winner in Gurnama Category

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Colors

The Design

About Hsinchu Scroll Interaktiw Instalýasiýa

Hsinchu Scroll Taýwanyň Hsinçu şäherinde geçirilen sergi üçin döredilen interaktiw instalýasiýadyr. Dizaýn adaty hytaý el golýazma rulonyny iki galereýadan geçýän giňişlik syýahatyna öwürýär, olaryň her biri takmynan 30-a 15 metr ölçegde bolup, potologynyň beýikligi 5 metrdir. Infragyzyl çuňluk datçikleri myhmanlaryň hereketini yzarlaýar we hakyky wagtda hatdatlyk hem-de akýan suw effektlerini işjeňleşdirýär. Ýeňil modully ekran gurluşlary we ýokary öwüşginli proýeksiýa matasy uly göwrümli sanly proýeksiýalary goldaýar. Soňky zolakda myhmanlar sanly hatdatlyk yzlaryny galdyryp, ösüp barýan sergä goşulýarlar.

The Recognition

About the A' Design Award Bürünç Baýragy

Hsinchu Scroll Interaktiw Instalýasiýa A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hsinchu Scroll Interaktiw Instalýasiýa uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hsinchu Scroll Interaktiw Instalýasiýa zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project establishes a new exhibition paradigm by transforming the traditional Chinese handscroll into a real-time, co-authored urban simulation system.
Dimensions & Packaging: The exhibition spans two primary galleries, each measuring approximately 30 Meter x 15 Meter with a ceiling height of 5 Meter, providing a combined immersive volume designed for large-scale digital projections.
Tags: Digital scroll, Interaction Art, Techno-art, Hsinchu City, Chinese Art Exhibition, Media Art
Production Technology: To bridge traditional culture with technology, the project employs Infrared depth sensors and tracking to capture visitor movements, triggering real-time interactive calligraphy and "flowing water" effects. The physical installation uses lightweight, modular screen structures and high-gain projection fabric to ensure visual clarity while maintaining a flexible, eco-friendly exhibition layout.
Design Challenge: Technical Scarcity in Traditional Ink Wash Representation: While digital tools abound for Western art, sophisticated frameworks for translating the atmospheric, rhythmic brushwork of traditional Chinese landscape painting into dynamic digital media remain scarce. The team conducted extensive research to develop shaders and fluid dynamics that honor the "spirit resonance" of classical ink, ensuring the digital output felt organic rather than synthetic. Computational Innovation in Urban Mapping: A significant innovation involved the computational synthesis of Hsinchu’s modern cityscapes with the compositional logic of the legendary Along the River During the Qingming Festival. This required massive real-time data processing and custom algorithms to weave contemporary urban memory into a seamless, unfolding digital scroll—transforming a static masterpiece into a living, generative metropolitan narrative. Cross-Institutional Strategic Collaboration: Bridging the operational cultures of a municipal city museum and a world-renowned institution like the National Palace Museum presented a complex logistical and creative challenge. The design had to satisfy high-level academic curation standards while remaining accessible and engaging for a local civic audience, ultimately establishing a new collaborative model for global-local cultural exchange.
Research: This challenge is critical as it addresses the broader issue of how non-Western aesthetic systems can survive and evolve within algorithm-driven digital environments.This research addresses the "Digital-Cultural Gap" by developing custom shaders that replicate the "Spirit Resonance" (Qi Yun) of classical ink wash painting. By integrating IR depth sensors and FFT acoustic analysis, the project creates a "living" environment where human movement and ambient sound directly influence generative visual output. The breakthrough lies in "Computational Urban Mapping"—synthesizing Hsinchu's high-tech architecture with the compositional logic of legendary masterpieces.
Inspiration: Inspired by the traditional Chinese handscroll, this project reimagines the exhibition as an unfolding spatial experience rather than a static display. It transforms cultural memory into a continuous narrative journey, drawing from literati garden traditions of the Tang and Song eras and historic Hsinchu landmarks. By merging classical aesthetics with contemporary urban identity, the design bridges heritage and technology, creating an immersive and evolving cultural landscape.
Project Duration: This exhibition started on February 3 to May 10, 2026 in Hsinchu City Art Museum in Hsinchu City, Taiwan.
Operation Flow: The exhibition is structured as a progressive spatial journey through two expansive galleries about 3000 sq. Ft each. Upon entry, visitors follow a curated "scroll-like" flow, transitioning from historical garden aesthetics to a futuristic digital landscape. Interaction is multifaceted: infrared sensors and motion tracking trigger dynamic visual changes on the walls, simulating the "Meandering Water" banquet. In the dedicated tea and music zones, physical rituals are augmented by generative digital media, where the rhythm of the music and the steam from the tea influence the ambient digital projections. The flow concludes in an interactive co-creation zone, where visitors can leave digital calligraphic marks, effectively becoming part of the living exhibition.
Team Members: National Palace Museum:
Zong-Huang Xiao
Jun-Ke Xie
Shao-Qun Wu
Zhi-Yan Lin
Run-Ya You
Wen-Jia Hong
Cultural Affairs Bureau of Hsinchu City:
Shyang-Yuh Wang
Shu-Fei Chen
Yi-Rong Lai
Kuan-Chieh Huang
Yong-Jian Xu
AMUS ART TECH Co., Ltd.
Yung-Ta Chen
Ming-Lung Lee
Yu-Tung Kung
Chia-Yi Lin
Chun-Yen Chen
Ya-Chuan Chen
Yu-Hao Chang
SelfThink Creative Co., Ltd.
GONWEN DESIGN
Image Credits: Cultural Affairs Bureau of Hsinchu City
National Palace Museum, Taiwan
AMUS ART TECH Co., Ltd., Taipei