DuePiùTre – Più Che Hamburger Wizual Şahsyýet by Laura Ferrario

DuePiùTre – Più Che Hamburger Wizual Şahsyýet by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2017

DuePiùTre – Più Che Hamburger Wizual Şahsyýet

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Bürünç Baýragy Winner in Grafika Category

15,750
Verified Award Winner
Verify Award Status for #57055

Hyzmatlary öwreniň Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Wizual Şahsyýet

“DuePiùTre” diňe bir Gamburgly däl, eýsem pastrami we piwo hem towuk edip biler, hemmesi täze we hakyky italýan önümleri bilen täzeden gözden geçirilýär. Buldog Birinji Jahan Urşy döwründe ABŞ-nyň Harby deňiz güýçleriniň maskotydygy we bistrotyň hyzmatdaşlaryndan biriniň öý iti bolany üçin saýlandy. Placeeriň oýlap tapylan adynyň öwezini dolmak üçin dizaýnda buldog üçin aşpeziň şlýapasy we azyk önümlerini hödürleýän edaranyň ideýasyny has gönüden-göni hödürlemäge synanyşýan töleg bar.

The Recognition

About the A' Design Award Bürünç Baýragy

DuePiùTre – Più Che Hamburger Wizual Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. DuePiùTre – Più Che Hamburger Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. DuePiùTre – Più Che Hamburger Wizual Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma