InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek by Mateus Matos Montenegro

InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2020

InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #86886

Portfolio görüň Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek

Markanyň täzeden gözden geçirilmegi we täzeden dizaýn edilmegi üçin ylham, kompaniýanyň medeniýetine modernizasiýa we integrasiýa üýtgeşmeleri boldy. Heartüregiň dizaýny indi marka bilen daşarky bolup bilmez, içerde işgärler bilen däl, müşderiler bilen hem hyzmatdaşlyga ylham berer. Peýdalar, ygrarlylyk we hyzmatyň hiliniň arasyndaky bitewi birleşik. Görnüşinden reňklere çenli täze dizaýn ýüregi B bilen birleşdirdi we T.-de saglyk haçyny birleşdirdi. Iki söz ortada birleşip, nyşany bir söz, bir nyşan ýaly edip, R we B birleşdirýär. ýürek.

The Recognition

About the A' Design Award Kümüş Baýragy

InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. InterBrasil Logotype Redesign Marka Şahsyýetini Täzeden Düzmek köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro