Meat n Beer Marka Dizaýny by Mateus Matos Montenegro

Meat n Beer Marka Dizaýny by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2020

Meat n Beer Marka Dizaýny

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Bürünç Baýragy Winner in Grafika Category

13,375

Verified Award Winner

Verify Award Status for #87395

Hyzmatlary öwreniň Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Marka Dizaýny

Et n piwo, ýörite et we piwo satýan flagman dükany hasaplanýar. Logotip üçin ylham, iki sany flagman önüminiň birleşmeginden gelip çykdy. Adaty mal kellelerinden, şahlary bilen, häzirki zaman rustiki sim çarçuwasynyň wektorynda şekilli dizaýn bilen üýtgedilip, beýleki adaty element, piwo çüýşesi bilen täsirleşýär. Bileleşik polo positiveitel we otrisatel giňişlikde, tekstiň we şekiliň ýeke-täk şekili emele getirýän ýeke-täk nyşana öwrülýär. Tipografiýa köne stil Senagat şriftini has döwrebap skript bilen oýnaýar we garyşdyrýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Meat n Beer Marka Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Meat n Beer Marka Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Meat n Beer Marka Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro