Light - Discovering Umbria Tipografiki Kitap by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.
BürünçÇap· 2020
Light - Discovering Umbria Tipografiki Kitap
by Paul Robb
Client: Salt & Pepper
A' Design Award Bürünç Baýragy Winner in Çap Category
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- Verified Award Winner
- Verify Award Status for #88176
The Design
About Light - Discovering Umbria Tipografiki Kitap
2016-njy ýyldaky weýrançylykly ýer titremesinden soň, Italiýanyň Umbria sebiti aragatnaşygynyň gaýtadan dikeldilmegini talap etdi. Bu katalog, sebitiň näbelli ýerleriniň medeni baýlygyny görkezýän syýahatdyr. Bölüm indeks sahypalarynyň her biri şol hekaýalary gürrüň bermäge gönükdirilen. Esasan ýagty we görünmeýän medeniýetiň surata düşüriş syýahatyna garamazdan, katalogyň tekst bölegi wizual hekaýany deňleşdirmek üçin bejerildi.
The Recognition
About the A' Design Award Bürünç Baýragy
Light - Discovering Umbria Tipografiki Kitap A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Light - Discovering Umbria Tipografiki Kitap uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Light - Discovering Umbria Tipografiki Kitap zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows. - Dimensions & Packaging
- Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140 - Tags
- Type/Font Design, Identity design, Catalog, Photography, Typography
- Production Technology
- Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset - Design Challenge
- Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
- Research
- All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
- Inspiration
- The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
- Project Duration
- Design and Art direction from November 2018 to January 2019, Umbria, Perugia
- Operation Flow
- The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019. - Team Members
- Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli - Image Credits
- Photography copyright, Paul Robb & Marco Giugliarelli
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