Cells Afişa by Shenzhen Shen Wenjiao Design Co., Ltd.

Cells Afişa by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2020

Cells Afişa

by Shenzhen Shen Wenjiao Design Co., Ltd.

Client: Piy

A' Design Award Kümüş Baýragy Winner in Grafika Category

58,577

Verified Award Winner

Verify Award Status for #88427

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cells Afişa

2017-nji ýylyň 19-njy iýulynda PIY Awstraliýanyň Melburn şäherinde kiçi bina gurdy. Bu 761 bölekden ybarat kiçijik gala bolup, oňa & quot; Öýjükler & quot; diýip at berdiler. Düwünler el bilen öwrülen sapak tenon we göni tenon görnüşinde düzülendir, & quot; Gündogar Tenon & amp; Günbatar Mortise & quot;. Üýtgeýän tekjeler, okuw we aýakgap aýakgaplary we ş.m. önümlerini tapyp bilersiňiz, bularyň hemmesi bölünip, bir organizmde jemlenýär. Soň bolsa, olaryň erkin ösmek islegini duýarsyňyz.

The Recognition

About the A' Design Award Kümüş Baýragy

Cells Afişa A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Cells Afişa ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Cells Afişa köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Dimensions & Packaging: width 420mm x Height 594mm
Tags: Poster Design, Brand Design, Art Direction, Graphic Design
Production Technology: White Kraft Paper: Four colour offset print
Design Challenge: PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
Research: We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
Inspiration: The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Project Duration: The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
Operation Flow: People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
Team Members: Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li