Butterfly Kebelek: Uçar oturgyjy by James Lee

Butterfly Kebelek: Uçar oturgyjy by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Ulag, Hereket we Daşaýyş Dizaýny Competition Category.

KümüşUlag· 2020

Butterfly Kebelek: Uçar oturgyjy

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Kümüş Baýragy Winner in Ulag Category

28,254

Verified Award Winner

Verify Award Status for #88997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Butterfly Kebelek: Uçar oturgyjy

Butterfly – premium ykdysady synp oturgyçlary bilen biznes synp ýatýan otaglaryň arasynda öwrülmäge mümkinçilik berýän çeýe uçar oturgyç ulgamydyr. Her bir Butterfly otagynda biri-birine bakan ýerleşdirilen iki sany arka gaýyşýan oturgyç bolup, iki oturgyç bilelikde premium ykdysady synp hökmünde satylýar. Kabin ekipažy penjire tarapyndaky oturgyjy öwrüp gapdal diwan görnüşine getirip biler, şeýlelik bilen bir ýolagçy üçin biznes synp otagy döredýär. Geçelge tarapyndaky oturgyjy hem öwürmek uklamak üçin uly tekiz ýer döredýär. Bu ulgam operatorlara kabini üýtgeýän islege görä sazlamaga we pol meýdanyny netijeli ulanmaga mümkinçilik berýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Butterfly Kebelek: Uçar oturgyjy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Butterfly Kebelek: Uçar oturgyjy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Butterfly Kebelek: Uçar oturgyjy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne