Bürünç Grafika · 2020
Pleady Branding Brend Şahsyýeti
- A' Design Award Bürünç Baýragy 2020 in Grafika
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Brend Şahsyýeti
Pleady Branding, ýörite lenta öndürijisi üçin döredilen brend şahsyýet maksatnamasydyr. Maksatnama brendiň adyny, brend logotipini, gaplamasyny, web-saýtlaryny, önüm kataloglaryny, brend filmlerini we söwda sergi stendlerini öz içine alýar. Ady "play" (oýun) we "ready" (taýýar) sözleriniň birleşmesinden ýasalypdyr. Aragatnaşyk "Tape or Lose" (Bejer ýa-da Ýitir) şygary we logotipiň içinden geçýän çyzykdan ylham alnan aýal ylgawjynyň esasy şekili töwereginde gurulýar. Sarymtyl-ýaşyl brend reňki türgenlere gönükdirilen ünsi alamatlandyrýar. Reňk dolandyryşy brend reňkiniň kagyzda, filmde we ekranlarda birmeňzeş bolmagyny üpjün edýär.
About the A' Design Award Bürünç Baýragy
Pleady Branding Brend Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pleady Branding Brend Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pleady Branding Brend Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
