DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

KümüşMahabat· 2020

DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Kümüş Baýragy Winner in Mahabat Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler

“Unilever Food Solutions” ýaşaýjysy aşpez Heidi Hekmana (Sebitleýin müşderi aşpezi, Keýptaun) “Robertsons Spice Range” ulanyp, 11 sany “Spice Blends” reseptini döretmegi tabşyrdy. “Syýahatymyz, açyşyňyz” kampaniýasynyň çäginde bu gyzykly Facebook kampaniýasy üçin bu maddalary ulanyp, özboluşly şekilleri we dizaýnlary döretmek pikiri bardy. Her hepde aşpez Heýdiniň özboluşly “Spice Blends” mediýa baý “Facebook Canvas Posts” hökmünde ýerleşdirilýär. Bu reseptleriň her biri UFS.com web sahypasynda “iPad” -i göçürip almak üçin hem elýeterlidir.

The Recognition

About the A' Design Award Kümüş Baýragy

DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. DIY Spice Blends by Chef Heidi Sosial Media Sanly Reseptler köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew