Borboleta Primary Function: Brend ulgamy by Juan Eugenio Mallo Camera

Borboleta Primary Function: Brend ulgamy by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2020

Borboleta Primary Function: Brend ulgamy

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Colors

The Design

About Borboleta Primary Function: Brend ulgamy

Borboleta – bir eýelik toparyna degişli iki ýangyç guýujy stansiýa ulgamy üçin döredilen brend ulgamydyr. Dislub Braziliýanyň demirgazyk-gündogar böleginde, Equador bolsa demirgazyk böleginde iş alyp barýar we iki ulgam hem öz atlaryny saklaýar. Kebelek şekilindäki umumy nyşan iki brendi birleşdirýär. Kebelek özgerişi we täzelenişi aňladýar, onuň daşky çyzygy hem Braziliýanyň çäginiň keşbini ýatladýar. Üç sany reňk ulanylýar: her kompaniýa üçin birinden hem-de olaryň birleşmegi üçin üçünji reňk. Logotip modula esaslanýan tor esasynda gurlandyr.

The Recognition

About the A' Design Award Kümüş Baýragy

Borboleta Primary Function: Brend ulgamy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Borboleta Primary Function: Brend ulgamy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Borboleta Primary Function: Brend ulgamy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas