Sincha-Man Esasy Funksiýa: Korporatiw Şahsyýet by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
BürünçGrafika· 2020
Sincha-Man Esasy Funksiýa: Korporatiw Şahsyýet
Client: Sinchaman
A' Design Award Bürünç Baýragy Winner in Grafika Category
- 11,819
- Verified Award Winner
- Verify Award Status for #91597
The Design
About Sincha-Man Esasy Funksiýa: Korporatiw Şahsyýet
Kitap Teksti: Sincha-Man kiçi ulag kireýine berýän we kireýine alýan hyzmat üçin döredilen korporatiw şahsyýet programmasydyr. Şahsyýet gahryman keşbiniň esasynda gurlupdyr, sebäbi gahrymanlar öz nyşanlary bilen giňden tanalýarlar. Sowuk gök çyzyklar bilen çekilen illýustrasiýalar, nyşanlar, simwollar we tipografiýa ak ýürekliligi, ynamy we tizligi beýan edýär. Gahrymanyň halosyny ýatladýan motiv bu temany goldaýar. Şol bir elementler onlaýn we oflayn media serişdelerinde yzygiderli ulanylýar. Şahsyýet, gür bazarda täze marka üçin güýçli tanalyşlyk we oňyn täsir döretmegi maksat edinýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Sincha-Man Esasy Funksiýa: Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sincha-Man Esasy Funksiýa: Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sincha-Man Esasy Funksiýa: Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
