Option Poster Dizaýny by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2020

Option Poster Dizaýny

by Haolai Zhou

Client: H.Design

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Poster Dizaýny

Kitap Teksti: "Option" aýallaryň hukuklary barada plakat dizaýnydyr. Plakat aýallardan dymman, öz sesini dünýä ýetirmegi soraýar. Habar şeýle-de jemgyýetden her gün töwereklerinde bolup geçýän mesele barada dymman durmazlygy talap edýär. Dymmaklyk aýallar üçin hem, jemgyýet üçin hem bir saýlaw däldir. Merkezi şekil, işiň gözden geçirilişi wagtynda taşlanan eskizlerde we taslamalarda goýlan belliklerden alnan çarpaýa nyşanydyr. Çarpaýa nyşany dymmaklygyň bir saýlaw däldigini beýan edýär. Plakatyň ölçegi 11x17 dýuýmdyr.

The Recognition

About the A' Design Award Bürünç Baýragy

Option Poster Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Option Poster Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Option Poster Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018