13 International Cultural Media Marka Kimligi by Creator Strategic Marketing Co., Ltd

13 International Cultural Media Marka Kimligi by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2020

13 International Cultural Media Marka Kimligi

by Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #92411

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 13 International Cultural Media Marka Kimligi

13 International Cultural Media – teleýaýlym programmalary, kinofilmler, medeni we döredijilik ösüşi hem-de dynç alyş ugurlarynda işleýän köpugurly önümçilik kompaniýasy üçin döredilen marka kimligidir. Logotip "Thirteen" (On üç) sözüne esaslanyp, janlylygy we dartgynlylygy beýan edýän el bilen çekilen çyzgylar arkaly ýerine ýetirilendir. Kompaniýanyň esaslandyrylyşyndaky manyly bir wakaňa salgylanmak maksady bilen, arap sanlary bilen ýazylan "13" belgisi üstüne goşmaça bezeg hökmünde goşulandyr. Esasy reňkler hökmünde gara we altyn öwüşginli reňkler saýlanyp, olar ussatlygy we halkara häsiýeti aňladýar. Konwertlerde we ýazuw serişdelerinde bolsa logotip görnükliligi artdyrmak maksady bilen kesilip, ulaldylan görnüşde ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

13 International Cultural Media Marka Kimligi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. 13 International Cultural Media Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. 13 International Cultural Media Marka Kimligi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions & Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tags: branding, identity, entertainment, multimedia, creative
Production Technology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Design Challenge: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Research: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiration: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Project Duration: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operation Flow: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Team Members: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh