Altyn Web · 2020
Macy’s Website Elektron söwda web sahypasy
- A' Design Award Altyn Baýragy 2020 in Web
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Elektron söwda web sahypasy
Macy's web sahypasy müşderilere Macy's harytlaryny onlaýn satyn almaga mümkinçilik berýän elektron söwda platformasydyr. Web sahypasy 2019-njy ýylda müşderileriň pikirlerine gönüden-göni jogap hökmünde täzeden dizaýn edildi we netijede arassa, ýönekeý we moda ylhamly dizaýn döredi. Sahypanyň gurluşy moda mediýasyndan we sarp ediş tehnologiýa önümlerinden ugur alýar hem-de Macy's-i bäsdeş söwda kompaniýalaryndan tapawutlandyrmagy maksat edinýär. Döwrebap uýgunlaşýan (responsive) web tehnologiýalary ulanyldy, şonuň üçin sahypany noutbuk kompýuterlerinde, planşetlerde we smartfonlarda görüp bolýar. Täzeden dizaýn etmek işine sowalnamalary, söhbetdeşlikleri we ulanyş amatlylygyny barlamagy öz içine alýan ulanyjy tejribesi boýunça barlaglar ýol görkezdi.
About the A' Design Award Altyn Baýragy
Macy’s Website Elektron söwda web sahypasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Macy’s Website Elektron söwda web sahypasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Macy’s Website Elektron söwda web sahypasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
