Macy’s App Redesign Primary Function: Ykjam söwda goşundysy by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Ykjam söwda goşundysy by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Mobil Tehnologiýalar, Programmalar we Programma Üpjünçiligi Dizaýny Competition Category.

KümüşMobil· 2020

Macy’s App Redesign Primary Function: Ykjam söwda goşundysy

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Kümüş Baýragy Winner in Mobil Category

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The Design

About Macy’s App Redesign Primary Function: Ykjam söwda goşundysy

Macy's App – 2019-njy ýylda Android we iOS enjamlary üçin täzeden dizaýn edilen ykjam söwda goşundysydyr. Bu goşundy müşderilere smartfon ýa-da planşetden moda, gözellik we öý harytlaryny gözden geçirmäge we satyn almaga mümkinçilik berýär. Ýerleşdiriliş arassa we sada bolup, moda mediasyndan we sarp ediji tehnologiýa önümlerinden wizual yşaratlary alýar. Kamera esasly gurallar skanirlemegi we tölemegi goldaýar, giňeldilen hakykat aýratynlyklary bolsa müşderilere satyn almazdan öň önümleri deslapdan görmäge mümkinçilik berýär. Täze dizaýn giň gerimli ulanyjy gözleglerine we müşderi seslenmelerine esaslanýardy, işe girizilenden soň ulanyjylaryň işjeňligi artdy.

The Recognition

About the A' Design Award Kümüş Baýragy

Macy’s App Redesign Primary Function: Ykjam söwda goşundysy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Macy’s App Redesign Primary Function: Ykjam söwda goşundysy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Macy’s App Redesign Primary Function: Ykjam söwda goşundysy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.