Macy’s Website Web-saýt interfeýsi by Willy Lai and Dave Torres

Macy’s Website Web-saýt interfeýsi by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Interfeýs, Özara Täsir we Ulanyjy Tejribesi Dizaýny Competition Category.

KümüşInterfeýs· 2020

Macy’s Website Web-saýt interfeýsi

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Kümüş Baýragy Winner in Interfeýs Category

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Colors

The Design

About Macy’s Website Web-saýt interfeýsi

Macy's web-saýty müşderilere Macy's tarapyndan hödürlenýän önümleri gözlemäge we satyn almaga mümkinçilik berýän onlaýn söwda interfeýsidir. Web-saýt müşderileriň pikirlerine jogap edip täzeden dizaýn edildi, netijede moda serişdelerinden we sarp ediji tehnologiýa önümlerinden ylham alan arassa hem sada dizaýn emele geldi. Duýgur web tehnologiýalary noutbuklar, planşetler we smartfonlar arkaly girmäge mümkinçilik berýär. Bu işe ulanyjy soraglamalary, söhbetdeşlikler, A/B synaglary we ulanyşlylyk synaglary ýaly giň gerimli barlaglar ýol görkezdi. Has sada gurluş satyn alyş prosesini tertipleşdirdi we ulanyjynyň gatnaşygyny gowulandyrdy.

The Recognition

About the A' Design Award Kümüş Baýragy

Macy’s Website Web-saýt interfeýsi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Macy’s Website Web-saýt interfeýsi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Macy’s Website Web-saýt interfeýsi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.