Wild Cook Advertising Afişa by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Afişa by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

DemirMahabat· 2020

Wild Cook Advertising Afişa

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Demir Baýragy Winner in Mahabat Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Afişa

Mahabat önümi görkezmegiň iň möhüm böleklerinden biridir. Dizaýny hödürlemek üçin dizaýnerler dizaýnyň esasy taraplaryna düşünmelidirler we çeper görnüşde hödürlemek üçin iň möhüm aýratynlyklaryna ünsi jemlemelidirler. Tanyşdyrylan dizaýn, dürli berýän önüm üçin mahabat afişalarydyr tebigy materiallaryň ýylmanak ýakylmagyndan iýmitlere çilim çekmek, dizaýnerler tebigy materiallaryň ýakylmagyny we olardan çykýan tüssäni görkezmegi talap etdiler. Dizaýnerleriň maksady, mahabat hakda bilesigelijiligini artdyrmakdy.

The Recognition

About the A' Design Award Demir Baýragy

Wild Cook Advertising Afişa A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Wild Cook Advertising Afişa uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Wild Cook Advertising Afişa jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad