Macau Light Festival 2019 TVC Primary Function: Komersyal sa Telebisyon by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.
PilakPelikula· 2020
Macau Light Festival 2019 TVC Primary Function: Komersyal sa Telebisyon
Client: Mirage Visuals
A' Design Award na Pilak Winner in Pelikula Category
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About Macau Light Festival 2019 TVC Primary Function: Komersyal sa Telebisyon
Ang Macau Light Festival 2019 TVC ay isang komersyal sa telebisyon na nilikha upang isulong ang Macao Light Festival. Sinusundan ng pelikula si Mak Mak, ang mascot ng turismo ng Macao, habang ang mga lokal at bisitang manonood ay tumutuklas sa apat na ruta ng ilaw at ang nagbabagong tanawin ng lungsod ng Macao. Pinagsasama ng komersyal ang live action shooting, visual effects, motion graphics at three-dimensional na animation. Ang mga lokal na katangian ay ipinapakita bilang installation art. Ang pagdiriwang ay iniharap bilang isang higanteng birthday cake, bilang tanda ng ikadalawampung anibersaryo ng Macao Special Administrative Region.
The Recognition
About the A' Design Award na Pilak
Ang Macau Light Festival 2019 TVC Primary Function: Komersyal sa Telebisyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Macau Light Festival 2019 TVC Primary Function: Komersyal sa Telebisyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Macau Light Festival 2019 TVC Primary Function: Komersyal sa Telebisyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
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