2019 National Card Collection Day Deck Pakete ng Baraha ni Alexander Chin

Ang disenyo na 2019 National Card Collection Day Deck Pakete ng Baraha ni Alexander Chin ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2020

2019 National Card Collection Day Deck Pakete ng Baraha

ni Alexander Chin

Kliyente: Seasons Playing Cards

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa 2019 National Card Collection Day Deck Pakete ng Baraha

Ang 2019 National Card Collection Day Deck ay isang interaktibong pakete para sa mga baraha. Ang disenyo ay hango sa mga palasyo ng Morocco, na may mga intaglio na ukit na gumagaya sa inukit na gawang bato at mga heometrikong disenyo. May hamong nakalimbag sa gilid na nag-aanyaya sa gumagamit na buksan ang tarangkahan. Ang pag-angat ng arko sa pamamagitan ng isang keyhole track ay naglalantad ng unang yugto. Isang espesyal na two-way mirror na may 30 porsiyentong opacity ang nagtatago ng isang silid na lumilitaw kapag sinisinagan ng liwanag ang loob. Ang huling paglalantad ay nagpapakita ng paulit-ulit na koridor na may ilaw. Ang mga baraha ay may patong na nakaumbok at makintab na tiling effect.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang 2019 National Card Collection Day Deck Pakete ng Baraha ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang 2019 National Card Collection Day Deck Pakete ng Baraha ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang 2019 National Card Collection Day Deck Pakete ng Baraha ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Mga Sukat at Packaging: Width 68mm x Depth 22mm x Height 90mm
Mga Tag: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Teknolohiya sa Produksyon: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Hamon sa Disenyo: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Pananaliksik: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Inspirasyon: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Tagal ng Proyekto: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Daloy ng Operasyon: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Mga Patent: .
Mga Miyembro ng Koponan: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Mga Credit ng Larawan: Photography: Bryan Aellen