Daikure Brand Identity Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BronsePag-aanunsyo· 2020

Daikure Brand Identity Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award na Bronse Winner in Pag-aanunsyo Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Poster

Ang Daikure Brand Identity ay isang serye ng poster na ginawa para sa isang kompanyang Hapon na gumagawa sa larangan ng heavy industry. Ang mga aktwal na empleyado ng kompanya ang lumitaw bilang mga modelo. Ang malinaw at matatag na titig ay nagpapahayag ng konsentrasyon at kahusayan sa gawa. Ang postura ng mga modelo ay nagpapakita ng tapang sa propesyon. Ang mga ekspresyon ng mukha ay nagmumungkahi ng matagal na karanasan at kapanatagan. Ang kontrast sa pagitan ng maliwanag na ilaw at madilim na asul ay sumusuporta sa mga pinahahalagahan ng brand tulad ng propesyonalismo, pagbibigay-pansin sa detalye, at kahusayan sa paggawa. Ang mga larawan ay dinisenyo upang maghatid ng matibay at malakas na enerhiya.

The Recognition

About the A' Design Award na Bronse

Ang Daikure Brand Identity Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Daikure Brand Identity Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Daikure Brand Identity Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd