Preludes Mixed Media Animation by Matthew Rankin

Preludes Mixed Media Animation by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.

BakalPelikula· 2020

Preludes Mixed Media Animation

by Matthew Rankin

Client: Matthew Rankin

A' Design Award na Bakal Winner in Pelikula Category

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The Design

About Preludes Mixed Media Animation

Ang Preludes ay isang maikling mixed media animation na hango sa tulang may parehong pamagat ni T.S. Eliot. Tumatakbo ang pelikula sa loob ng isang minuto at walong segundo at pinagsasama nito ang mga imahe ni Eliot sa isang orihinal na musikal na komposisyon. Ang mga eksena ay pinag-uugnay ng tema at tunog sa halip na iisang biswal na istilo. Pinagsama sa likhang ito ang 2D at 3D animation, na ginawa gamit ang Cinema 4D, ni-render gamit ang Redshift, at pinag-ugma sa After Effects. Ang mga anggulong panghimpapawid ay unti-unting nagbabago tungo sa antas ng kalye, kung saan nagdaraanan ang mga pigura sa likod ng mga screen. Sinasalamin ng animation ang makabagong buhay sa pamamagitan ng isang mas lumang teksto.

The Recognition

About the A' Design Award na Bakal

Ang Preludes Mixed Media Animation ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Preludes Mixed Media Animation ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Preludes Mixed Media Animation ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae