$Refracting Reality Disenyo ng Aklat by Ching-Fa Lung$

Refracting Reality Disenyo ng Aklat by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Nakalimbag at Nailathalang Medya Competition Category.

PilakLimbag· 2021

Refracting Reality Disenyo ng Aklat

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award na Pilak Winner in Limbag Category

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The Design

About Refracting Reality Disenyo ng Aklat

Ang Refracting Reality ay isang aklat tungkol sa liwanag at pananaw ng tao. Tinatalakay ng aklat ang apat na katangian ng liwanag: repraksyon, repleksyon, dipraksyon at interperensya. Ang mga katangiang ito ay ipinapahayag sa pamamagitan ng tipograpiya at mga imahe sa loob ng 368 na pahina. Napili ang coated at uncoated na mga papel upang suportahan ang iba't ibang impresyon ng liwanag. May solidong prisma na nakalagay sa gulugod ng aklat na maaaring alisin ng mambabasa. Sa pamamagitan ng prisma, maaaring obserbahan ng mga mambabasa ang kilos ng liwanag nang direkta at makipag-ugnayan sa mga nakalimbag na imahe.

The Recognition

About the A' Design Award na Pilak

Ang Refracting Reality Disenyo ng Aklat ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Refracting Reality Disenyo ng Aklat ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Refracting Reality Disenyo ng Aklat ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin