DeliPeruano Signature Packaging by Carla Filomeno Tejeda

DeliPeruano Signature Packaging by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Limitadong Edisyon at Pasadyang Disenyo Competition Category.

PilakLimitadong Edisyon· 2021

DeliPeruano Signature Packaging

by Carla Filomeno Tejeda

Client: DeliPeruano

A' Design Award na Pilak Winner in Limitadong Edisyon Category

38,840
Verified Award Winner
Verify Award Status for #111763

View at A' Design Award Press Release Award Badge

Colors

The Design

About DeliPeruano Signature Packaging

Ang DeliPeruano Signature ay isang Premium Pisco Pairing Kit na ginawa gamit ang mga piling botanikal. Ang disenyo ng packaging nito ay pinagsasama ang isang minimalist at tradisyonal na istilo sa parehong oras. Ang kalinisan at kagandahan, kasama ang paggamit ng pilak na tinta, ay nagpapahiwatig ng kadalisayan at mataas na kalidad ng mga produkto, habang ang mga gawang kamay na mga texture at materyales ay tumutukoy sa tradisyon ng Peruvian na alak na ito. Sa pangkalahatan, ang disenyo ng bote at ang iba pang elemento ng kahon ay nagbibigay-daan sa pagpapakita at pag-highlight ng mga katangian ng produkto, na nakakamit ng pandama na karanasan na ginagawang kakaiba at kanais-nais.

The Recognition

About the A' Design Award na Pilak

Ang DeliPeruano Signature Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang DeliPeruano Signature Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang DeliPeruano Signature Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensions & Packaging: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Tags: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Production Technology: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Design Challenge: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspiration: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Project Duration: The project was started in January and finished in April 2018, in Lima, Peru.
Operation Flow: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Image Credits: Photographer: Jürgen Korn, 2018.