DA17 Conductor Primary Function: Crossbody Bag ni Dash

Ang disenyo na DA17 Conductor Primary Function: Crossbody Bag ni Dash ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Aksesorya sa Moda at Paglalakbay.

PilakAksesorya· 2021

DA17 Conductor Primary Function: Crossbody Bag

ni Dash

Kliyente: Dash

Nagwagi ng A' Design Award na Pilak sa Kategoryang Aksesorya

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Ang Disenyo

Tungkol sa DA17 Conductor Primary Function: Crossbody Bag

Ang DA17 Conductor ay isang compact na crossbody bag na dinisenyo para sa pang-araw-araw na paggamit sa lungsod. Ang bag ay unisex at nilayong pumalit sa parehong pitaka at tradisyunal na handbag. Ang maliit na sukat nito ay nagbibigay-daan sa malayang paggalaw habang naglalakad o nagbibisikleta, at sa loob nito ay maaaring maglaman ng pera, mga card at iba pang personal na gamit. Ang isang kurbadong magnetic closure ay kusang nagpapanatiling nakasara ng bag at maaaring buksan sa pamamagitan ng isang daliri. Ang manipis na leather strap ay adjustable at maaaring isabit sa balikat o ilagay nang pahalang sa katawan. Ang isang nakataas na base ay pumipigil sa bag na dumikit sa ibabaw sa ilalim nito.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang DA17 Conductor Primary Function: Crossbody Bag ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang DA17 Conductor Primary Function: Crossbody Bag ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang DA17 Conductor Primary Function: Crossbody Bag ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: A casual, compact crossbody bag designed for walking around town, the DA17 is a casual, unisex bag that intends to replace both wallet & traditional handbags. Its compact size allows for better movement freedom for more active activities such as walking & bicycling while the increased capacity offers better utility over carrying traditional wallet or purse alone. It features a secure, self-closing magnetic enclosure that that can be opened with just one finger. The slim, adjustable leather strap has been designed for comfort and portability, without distracting from user's overall outfit.
Mga Sukat at Packaging: Dimensions: 21.5 x 13 4cm
Weight: 235g
Materials: Leather
Mga Tag: Conductor Bag, Bag, Leather, dash
Teknolohiya sa Produksyon: While The DA17 Conductor uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Hamon sa Disenyo: For DA17 Conductor, the challenge lies primarily in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use.

The new, compact form factor require challenging the convention that money & cards are stored in wallets and purse. The conscious design decision to forgo wallet helps open up new possibilities and ultimately resulted in a more compact form factor that offers greatly increased utility.

Design-wise, the bag enclosure offers unique both design & technical challenges. Intended to make it convenient for users to access their belongings, the curve enclosure had been designed to provide widest access point as possible, in an extremely compact body. The curve had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed.

Meanwhile, the wider access design necessitate compromise in terms of gaps along on the sides of the enclosure. The designer therefore paid extra attention in minimizing the size & position of the gap, ensuring items in the bag will remain secure in the bag, but to also visually refined the sides, helping to allay users' fear of any possibilities in the first place.
Pananaliksik: The research approach towards designing the DA17 Conductor is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them.

The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.

A series of prototypes were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Inspirasyon: The DA17 Conductor draws inspiration from European train conductor's gear. A compact form factor that offers mobility and utility in confined space, the conductor bag is an ideal format for mobility in modern urban landscape. By marrying this niche bag format with broader use function and minimalistic styling, the format offers an ideal solution for urban mobility in the modern age.
Tagal ng Proyekto: The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online and brick & mortar sale in July 2020.
Daloy ng Operasyon: The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure.
The carry strap can be securely adjusted via the twin pin snaps which locks the strap into a desire length. The can be carried on shoulder or crossbody for more secure carrying
Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
Mga Patent: Trademark (2019) dash. / Aeskimo Co., Ltd.
Mga Miyembro ng Koponan: Designer: Ms. Nuttida Kedjarun