Shangri La Pambalot ng Alak by Pufine Advertising Ltd. Co.

Shangri La Pambalot ng Alak by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Shangri La Pambalot ng Alak

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Pambalot ng Alak

Ang Shangri La ay isang disenyo ng pambalot para sa isang serye ng tatlong pulang alak. Ginagamit ng mga label ang tradisyonal na tekstura ng Oriental na ink painting upang ipahiwatig ang daloy ng alak at ang puno ng isang lumang ubasan. Kapag pinagtabi-tabi, ang tatlong pakete ay bumubuo ng isang paliku-likong puno. Ang bawat pakete ay may dalang hayop mula sa lugar ng produksyon: isang paruparo para sa hangin, isang isda para sa tubig at isang pika para sa lupa. Ang mga label ay gawa sa kapok na papel na may magaspang na ibabaw, at ang embossing ay bumubuo ng tekstura ng lumang balat ng puno. Ang disenyo ay naglalapat ng pansin sa tradisyonal na sining at sa likas na kapaligiran.

The Recognition

About the A' Design Award na Pilak

Ang Shangri La Pambalot ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shangri La Pambalot ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shangri La Pambalot ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,