Don't Lose Your Biculutural Integrated Advertising Campaign by Yingbo Qiao

Don't Lose Your Biculutural Integrated Advertising Campaign by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2021

Don't Lose Your Biculutural Integrated Advertising Campaign

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award na Pilak Winner in Pag-aanunsyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Integrated Advertising Campaign

Ang Don't Lose Your Bicultural ay isang integrated advertising campaign na nilikha para sa isang serbisyo ng ethnic television channel. Kabilang sa kampanya ang walong poster, at ang bawat pamagat ay nakasulat sa ibang wika: Portuges, Tsino, Arabe, Ruso, Hapon, Pranses, Italyano at Hindi. Gumagamit ang mga biswal ng pixel art at itinayo sa paligid ng television test pattern, na tumutukoy sa sandali ng pagkawala. Ang mga simbolo ng mga bansang kalahok ay pinagsama upang lumikha ng isang pinag-isa at magkakaibang imahe. Layunin nitong hikayatin ang mga komunidad ng imigrante na panatilihin ang kanilang mga wika at kanilang pamana.

The Recognition

About the A' Design Award na Pilak

Ang Don't Lose Your Biculutural Integrated Advertising Campaign ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Don't Lose Your Biculutural Integrated Advertising Campaign ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Don't Lose Your Biculutural Integrated Advertising Campaign ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao